Coalition membership benefits

Christmas trees among growers have worn the mantel of a sacred commodity for many years and have not been marketed in a contemporary way. The Coalition, on the other hand, has a different point of view as it relates to the sales and marketing of the trees.

The Coalition sees Christmas trees as consumer goods. The advantage of that view is that your trees go from commodity to elegant consumer goods. By replacing commodities such as gasoline, eggs or butter, the trees become a personal purchase in which emotion is a major factor in the purchase (which they already are) but have not been marketed that way.

In addition to the independent certification process, whose value will be manifested many times over both with customers as well as consumers, the Coalition will offer marketing of relevant services.

The Coalition offers contemporary marketing services to all its members. The cost of the nationwide education and awareness campaign for the live Christmas tree industry is included in your annual membership fees.

The public relations/marketing firm that was instrumental in presenting the world's first designer tree is the same firm that will be marketing for this grower's coalition. That company has shown that it knows how to market and promote agricultural products to the mass audience.